Picture of Shelly Oswald

You carry the weight of a company (and family) on your shoulders.

You know what it feels like to be responsible for everything and everyone. I know that feeling, too.

I’m not just another coach. Like you, I’ve been in the trenches.

I’m a 7-Figure Small Biz Owner-CEO and an Accountant who helps ambitious women stop drowning in the day-to-day chaos and finally step into their power as confident CEOs and leaders.

The Turning Point

My journey didn't start in a classroom. It started when my dad—the CEO of my family's business—passed away from cancer at just 55. I stepped up to lead, and eventually bought, the 7-figure John Deere dealership and school bus business from my great-grandmother.

Suddenly, I was responsible for 30 grieving employees and a complex operation. I didn't have a manual. I had to learn leadership, systems, and business strategy in a trial by fire.

I know what it’s like to be in the thick of it—feeling stuck, overwhelmed, and questioning if you’re doing the right thing.

I’ve lived through the chaos, the sleepless nights, and the heavy pressure of being the one responsible for everything—and everyone.

But here’s what I learned the hard way: Chaos isn’t a sign of failure—it’s a sign of misalignment.

You can run a business that feels calm, aligned, and highly profitable—without sacrificing your life in the process.

Strategy Backed by Expertise

I combine my real-world experience with carefully curated certifications to give you frameworks and strategies that actually work for your business—and your life.

35+ Years of Business Ownership

Degreed Accountant (Numbers are my superpower)

Certified High Performance Coach

Certified Fix This Next Advisor & Pumpkin Plan Business Growth Strategist

QuickBooks Online ProAdvisor

You deserve a business that supports your life - and I'm here to help you get it.