You started this business for freedom.
Somewhere along the way, the business took over your life.
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After 35+ years owning and running businesses, I help overwhelmed small business owners ditch the chaos and build a business that supports their life.
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Take Back Your Life →
You’re hustling. Working hard, showing up, delivering for your clients.
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But your books are a mess, the money disappears before you can pay yourself, and you're taking clients you don't even like just to keep the lights on.
You work evenings. You work weekends. Not because you planned to, but because that's the only way to keep it all moving.
And underneath all of it is a thought you haven't said out loud:
I should have this figured out by now.
Here's what the gurus don't tell you when you start a business: building one is genuinely hard. You're writing the operating manual from scratch while trying to find your rhythm, make sales, deliver to customers, pay bills, and make decisions that can affect your bank account and your life for years to come.
If that's not hard, I don't know what is.
What they also don't tell you is this: the chaos isn't a sign of failure.
It's a sign of misalignment.
And you can fix that.
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 1
Get Clear and
Focused
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Cut through the noise and do the things that actually drive results. No more chaos, no more being stuck. Discover and stay focused on your next best steps with experience-based coaching & support.
 2
Step Into
Confidence
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Stop second-guessing yourself and start leading like the CEO you’re meant to be. With proven frameworks, systems and support, you’ll finally be in control and making decisions with confidence.
 3
Create Your
Freedom
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Build a business that gives back to you—your time, your energy, your joy, your freedom. It’s time to take back control and design a business that supports a life you love—on your terms.
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The CEO Success Path: Clarity, Focus, and Freedom
Take Back Control of Your Business & Life
Take Back Your Time
FREE
Ditch Chaos. Own Your Time.
This isn't another time audit handout.
Spot your time-stealers and plug the boundary leaks so you can finally take your time back and breathe again. Â
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Revenue Calculator
FREE
Get Paid. Know Your Number
Don't pick revenue goals out of thin air.
Download the Life-First Revenue Calculator to find the number your business needs to hit to pay you well and support the life you actually want to live.
Chaos to CEO Membership
$47/month
Founding Member Special
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Stop reacting. Start designing your business and life.  Be one of the First 50 members: Get in on the ground floor, help shape the program’s future, and get the exclusive access that later members won't have.
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 Hi, I’m Shel 🙋‍♀️
I’m not just a coach. I’m a business owner with 35+ years of real-world experience in the trenches.
My journey started with small biz side-gigs and a degree in accounting—but I quickly learned that numbers were just the starting point. I cut my teeth systematizing and turning my husband’s struggling plumbing company into a thriving operation.
Then, everything changed. After my dad—the CEO—passed away from cancer at just 55, I stepped up to lead—and eventually bought—my family’s 7-figure John Deere dealership and school bus operation from my great-grandmother.
I found myself responsible for 30 grieving employees and a complex business I had to learn on the fly.
I know what it’s like to be in the thick of it—feeling stuck, overwhelmed, and questioning if you’re doing the right thing. I’ve lived through the chaos, the sleepless nights, and the heavy pressure of being the one responsible for everything—and everyone.
But here’s what I learned the hard way: Chaos isn’t a sign of failure—it’s a sign of misalignment.
You can run a business that feels calm, aligned, and highly profitable—without sacrificing your life in the process.
That’s why I created the Business Reset Workshop & Chaos to CEO.
I’m combining my financial background and decades of CEO experience with proven frameworks to help you ditch the chaos, get clear on your vision, and finally lead with confidence.
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