You started your business for freedom ...

Then chaos took over.

After 35+ years starting, owning, and running businesses, I help ambitious women who run their business alone take back control of their numbers, their business, and their life.

Work with me →

What you really want
(and haven't been getting)

Time Freedom

To have a Saturday that's actually all yours. A business that fits into your life, not a life you squeeze into the leftovers from the business.

Financial Freedom

To pay yourself more than you'd make working for someone else. A paycheck that actually shows up, and no more juggling which bills get paid.

Freedom of Choice

To be the one who decides. Work when you want to work, take a day off without asking permission, and never again do something that feels wrong because someone said so.

That's what I want →

Business owner stretching back from her laptop after another long stretch of work.

I get it ...

Post consistently. Niche down. Build the funnel. You did all of it, then waited for the phone to ring.

When the clients didn't come and the money didn't either, you said yes to whoever showed up. The one who haggles. The one whose name pops up and you let it ring ... on purpose.

Then you bought the course. The tool. The thing that was finally going to work.

And there's a new offer to launch, a webinar you never finished, and a subscription leaving your account every month for something you logged into twice.

Every one of those fixes took money out of your bank account and added something to your plate. Not one of them took anything off.

And some mornings you catch yourself resenting a business you were so excited to start.

That's how chaos creeps in ... one “good” decision at a time.

So now, your day belongs to whatever's on fire...

The client who calls you all the time “to pick your brain” and haggles over price sends you three more just like her, not the clients you love working with who value your best work.

The time-consuming, soul-sucking work you took to pay a past due bill, not the work you love.

Yeah, the money's coming in but it's going out even faster and you're putting your savings into this business instead of collecting a paycheck.

I get it. Chaos took over my life too.
Then I discovered ...

The chaos is a symptom of misalignment.

And that's fixable.

Shel Oswald

Hi, I'm Shel.

35+ YEARS AS A SUCCESSFUL BUSINESS OWNER

I've been the one responsible for everything, with no playbook and no one to call.

I did what the experts said. More offers. More channels. More everything. None of it worked.

I remember the ugly cries behind closed doors, when nothing I knew told me what to do next.

What turned it around wasn't doing more. It was doing less.

Certified High Performance Coach  ·  Pumpkin Plan Business Growth Strategist  ·  Fix This Next Advisor  ·  QuickBooks Online ProAdvisor

Meet Shel →

Meet Shel →

Here's where to start.

Six Steps ... Vision, Money, Clients, Offers, Systems, Rhythms. 

Chaos to CEO:
The Reset

GROUP COACHING

8 WEEKS · 12 SEATS

You do the work. I coach you through it.

Six recorded lessons plus nine live group coaching calls.

And a community of your peers.

$997 founding member

or 2 payments of $547 · $1,997 after

Join the waitlist →

Enrollment opens Monday, September 14.

Chaos to CEO:
The Reset

PRIVATE SESSIONS

8 WEEKS · JUST YOU AND ME

We work through it together.

Six recorded lessons plus nine private one-hour calls.

And my eyes on your work when you need help.

$4,997

By application.

Apply now →

Limited availability.

You built a business doing something you're really good at.

Now it's time to ditch the chaos and make space so the freedom you started this business for can finally show up.

Join The Reset waitlist →