No more chaos. No more burnout. 
It’s time to build a business that
works for you—and your life. 


You DESERVE to feel calm, aligned, and confident in every part of your
life—and I'm here to help you make it happen.

START HERE ->

No more chaos. 
No more burnout. 
It’s time to build a business that
works for you—and your life. 


You DESERVE to feel calm, aligned, and confident in every part of your life—and I'm here to help you make it happen. 

START HERE ->
Certified Pumpkin Plan Business Growth Strategist
Certified Pumpkin Plan Business Growth Strategist

 YOU DESERVE A BUSINESS THAT FEELS GOOD

 

Here’s the thing: building a calm, aligned, and profitable business isn’t about doing more—it’s about doing more of what works.

It’s about cutting through the chaos, focusing on the right things, and creating systems that work for you—not drain you.

That’s exactly what I help women do.

Whether you’re feeling stuck, overwhelmed, or just ready for a change, I’ll help you get clear & focused, step into confidence, and create the freedom you’ve been craving.

Here’s how you'll make it happen ...

 

Get Clear & Focused

 

Cut through the noise and focus on what actually drives results. No more guessing, no more spinning your wheels—just a clear, simple plan that works.

 

Step Into Confidence

 

Stop second-guessing yourself and start leading like the CEO you’re meant to be. With the right systems and support, you’ll finally feel in control.

 

Create Your Freedom

 

Build a business that gives back to you—your time, your energy, your joy, your freedom. It’s time to take back control and design a business & life you love.

 


Hi, I’m Shel 🙋‍♀️

I’ve spent the last 35 years building businesses—from turning my husband’s plumbing company into a thriving operation, to stepping up and purchasing my family’s 7-figure John Deere dealership and school bus business during a crisis, to launching a farm selling grass-fed beef direct to consumer.

I know what it’s like to be in the thick of it—feeling stuck, overwhelmed, and questioning if you’re doing the right thing. I’ve lived through the chaos, the sleepless nights, and the moments where it felt like everything was on my shoulders.

But here’s what I’ve learned: chaos doesn’t have to be the cost of success. You can run a business that feels calm, aligned, and wildly profitable—without sacrificing yourself in the process.

That’s why I created Chaos to CEO. It’s for women like you who are ready to stop spinning their wheels and start leading with clarity and confidence. Whether you’re feeling stuck or ready to scale, I’ll help you simplify, focus, and build a business that works for you—and the life you want to live.

Together, we’ll create the clarity, confidence, and systems you need to step fully into your role as CEO and build a business that finally supports the life you love.

Picture of Shelly Oswald

The CEO Success Path: Clarity, Focus, and Freedom

Take Back Control of Your Business & Life