You started your business for freedom ... then chaos took over.
Chaos to CEO: The Reset
An 8-week small group coaching program for solo business owners who work all the time and feel like they get nothing done.
Clear out the busywork, the clients who drain you and the offers that aren't working, so you can take back your time, your money and your life.
Starts Thursday, September 24 · limited to 12 seats
I'm ready to take my life back →
FOUNDING MEMBER
$997
What you really want
(and haven't been getting)
To get your evenings and weekends back
You want a Saturday that's actually yours. A business that fits into your life, not a life you squeeze into the leftovers from the business.
To have money so you and the bills get paid
You want to pay yourself more than you'd make working for someone else. Money in the bank and no more juggling which bill gets paid this week.
To feel like a great business owner
You're already great at the work. You want to be great at running the business too. You care about this more than the people around you see.
I get it.
Your business was supposed to give you a life, then chaos took over...
You started this because you're great at the work. Then every other job came with it:
CEO. Marketing and sales. The books. Customer service. HR. Operations. Janitor and tech support.
You're great at one job. Now you're doing seven.
You work harder every year and you still can't pay yourself.
You're working nights and weekends for clients you'd rather not have. And the worst part? The freedom you started this business for never showed up. You didn't get freedom. Chaos built a jail around the business you love and put your name on the door.
So you put your head down and grind, because that's the story. Grit. Hustle. If it isn't working, work harder. You tell yourself it'll ease up after this season. It never does.
From the outside, you look like you've got it together. Inside, you're wondering if you're just not cut out for this.
You don't know where you're going. You just know that what you've been doing isn't working.
And it's costing you...
The dinner you miss. The doctor's appointment you keep putting off. Getting asked, again, when this is going to start paying off. The people you love who get whatever's left of you at the end of the day.
Money on tools you signed up for and haven't opened in months.
Time spent on offers that never felt right and on clients who drain you.
Late at night, behind a closed door, there's a thought you'd never say out loud. “Maybe I should just go work for somebody else.”
I know how that feels. Chaos took over my life too. Then I found my way out.
What if, in just 8 weeks, you could...
01
Sit down in the morning and know exactly what to work on. No dozen tabs. No wondering where to start.
02
Know how much the business needs to make to pay you. Every month. No more chasing random numbers that aren't yours.
03
Close the laptop at a decent hour and eat dinner with people you care about. Not takeout in the car. Not half there. Fully present.
04
Look at what you've built and know you can run it. Not because it got easier, but because you finally have space to think.
SO HERE'S WHAT I BUILT
Chaos to CEO: The Reset
Finally run your business with clarity and confidence instead of reacting to the chaos.
The Reset is simple. Get clear on what's important then let go of the rest to make space to improve your business and your life.
In these eight weeks you'll clear the chaos and clutter and start putting simple structure in its place. No hiring a team. No hustling harder. No selling more. Just a small group of peers beside you, a live coaching call every single week, and a guide who's been where you are.
Your business made you a promise. Chaos broke it.
Isn't it time you took your life back?
I'm ready to take my life back →
Here's what you'll walk away with
The Reset is for the business owner who's great at the work but buried by everything else it takes to run the business. By the end of eight weeks you'll be able to:
What’s inside
Six steps + Eight weeks = Space to breathe
STEP 01
Vision, Values & Purpose
Get clear on where you're going, so you stop making decisions in the dark.
- Learn: why every decision gets easier once you know where you're headed
- Do: write a simple vision, name your core values, write your why
STEP 02
Financial Intimacy
Know what the business needs to make to support your life, and find the money leaking out of it.
- Learn: your numbers are just data, and why you look at them yourself instead of letting AI do it
- Do: set your number, then walk your expenses with a simple bank download
STEP 03
Your Best Clients
Let go of the clients wearing you down so you have room for the ones worth your energy.
- Learn: how the 80/20 rule applies to your client list
- Do: find your best clients, plan how to get more like them, start releasing the rest
STEP 04
Your Best Offers
Weed out the offers that aren't working to make room for the ones that are.
- Learn: the same 80/20 rule, now aimed at what you sell
- Do: find the offers that are most profitable and easiest to grow, and let the rest go
STEP 05
Smart Systems
Get the business out of your head and onto paper, so you stop recreating the wheel every time you sit down.
- Learn: why structure creates freedom instead of taking it away
- Do: spot your most repetitive work and record one simple process
STEP 06
Rhythms & Habits
Build the rhythms that catch chaos before it takes hold.
- Learn: why habits beat intentions, and why the owner needs support too
- Do: set up a quarterly check-in and choose the habits that protect your energy
What a Thursday actually looks like
Eight weeks of lessons is the part you can see on a sales page. This is the part that changes things.
Every Thursday at 11 ET, the twelve of us get on a call. Not a webinar. Not me talking at you for an hour while you fold laundry.
You bring what's actually in front of you. The client you need to let go of and can't figure out how to say it. The number that came back and made your stomach drop. The offer you're not sure you should keep.
We work it live. And you hear eleven other people work theirs... half the time somebody else's problem is the one that unlocks yours.
Can't make it one week? Every call is recorded, and you can send your question ahead so it gets answered whether you're on the call or not.
Nine of these. That's the part you can't get from a folder of videos.
You're already paying for the chaos.
Every month you stay stuck, it comes out of your pocket... the paycheck you skip and the weekends you don't get back. This is what it costs to stop.
Two founding member bonuses
Both are yours for good, not just for the eight weeks.
BONUS 1
Keep the Program
When the 8 weeks are up, you don't lose what you built. The lessons stay yours, including every update I make to them, so you can come back whenever you need them.
BONUS 2
Come Back for the Live Coaching
Every time I run this program live, you're welcome back in the coaching calls to get your questions answered in real time, no extra charge. Not just the next round, every one.
About that price
There's no shortage of cheap courses. Free advice all over YouTube. An AI that'll write you a plan in ten seconds. If more information were the answer, you'd have this handled by now.
Information is everywhere. Experience isn't. I've owned businesses for 35 years... 9/11, the Great Recession, the internet changing everything. I came out of every one stronger than I went in. That's not luck. It's knowing what to keep and what to weed out.
This is not that.
You come as you are. No cleaning anything up first. You get the order to do things in, the reason behind each one, and someone who's been there sitting beside you while you do it.
Money, you can make back. Time is a non-renewable resource.
Founding members get in at $997. Most owners keep piecing it together alone. You don't have to.
Let's make sure this is the right room
THIS IS FOR YOU IF
- You're past “can I make money at this.” You're making it. You just can't keep the pace.
- You're solo, and you want to stay that way.
- You've half-finished a course before, and you know the reason was that nobody was there.
- You're willing to look at your numbers. Not enjoy it. Just look.
- You can hold Thursday at 11 for eight weeks.
THIS ISN'T FOR YOU IF
- You're still working out what you sell.
- You want someone to do it for you. I'll walk beside you. I won't do it for you.
- You're after a scale-to-seven-figures, build-a-team playbook. That's a different room, and there are plenty of them.
- You want a folder of videos to buy now and get to later.
If that's you, no hard feelings. I'd rather you knew now.
Meet your guide
Hi, I'm Shel.
Business & High Performance Coach
35 YEARS OWNING BUSINESSES · CERTIFIED IN HIGH PERFORMANCE COACHING, THE PUMPKIN PLAN AND FIX THIS NEXT
A 7-figure John Deere dealership with 30 employees that I bought when the banks would not finance my great-grandma as a 90-year-old loan guarantor. A grass-fed beef farm I built from the ground up. An accounting degree and a QuickBooks ProAdvisor certification. And I still remember the ugly cries behind closed doors when none of it helped me know what to do next in my business.
On the farm, I did what all the experts told me to do... more products, more markets, more everything. I ended up at seven markets a week, six figures, no life and no profit.
What turned it around wasn't more. It was less.
I got clear on where I wanted to go and got honest about my numbers. I let go of the clients and offers that drained me so I could focus on the ones I loved and that made money. I built the structure to serve them better and found a rhythm that made it easier. One step at a time. That's the Reset.
I've been lost in the weeds and found my way out, more than once. After all these years, I'm still growing into it. I built the Reset to give you the map I didn't have. I learned the hard lessons. You don't have to.
I'm ready to take my life back →Q&A
What are the key dates I need to know?
How much time does this take each week?
I am not a numbers person. Is the financial part going to be over my head?
I have taken courses before and never finished them. How is this different?
What if I fall behind?
I don't want to hire anyone. Will this still work?
Will this work for my business, or is it generic?
Should I wait until things calm down?
Ready to take your business and your life back?
You don't have to keep doing it the hard way.
You built a business doing something you're really good at. Now let's get you running it, so the freedom you started this business for finally shows up.
I'm ready to take my life back →September isn't the only door
Twelve seats is twelve seats. And sometimes the timing is just wrong. You're mid-launch, or it's your busy season, or you need to talk to somebody first.
The next group starts Thursday, January 14. If that's the honest answer for you, tell me now and you'll hear from me before it opens to anyone else.
Put me on the January list →