You started your business for freedom ... then chaos took over.
Chaos to CEO:
The Reset
An 8-week small group coaching program for solo women business owners who work all the time and feel like they're getting nowhere.
Clear out the busywork, the clients who drain you and the offers that aren't working, so you can take back control of your numbers, your business and your life.
LIMITED TO 15 SEATS
Join the waitlist →
I get it ...
Post consistently. Niche down. Build the funnel. You did all of it, then waited for the phone to ring.
When the clients didn't come and the money didn't either, you said yes to whoever showed up. The one who haggles. The one whose name pops up and you let it ring ... on purpose.
Then you bought the course. The tool. The thing that was finally going to work.
And there's a new offer to launch, a webinar you never finished, and a subscription leaving your account every month for something you logged into twice.
Every one of those fixes took money out of your bank account and added something to your plate. Not one of them took anything off.
And some mornings you catch yourself resenting a business you were so excited to start.
That's how chaos creeps in ... one “good” decision at a time.
So now, your day belongs to whatever's on fire...
The client who calls you all the time “to pick your brain” and haggles over price sends you three more just like her, not the clients you love working with who value your best work.
The time-consuming, soul-sucking work you took to pay a past due bill, not the work you love.
Yeah, the money's coming in but it's going out even faster and you're putting your savings into this business instead of collecting a paycheck.
I get it. Chaos took over my life too.
Then I found the way out.
The way out was a reset ...
Chaos to CEO:
The Reset
The business maintenance nobody talks about.
It's simple. Get clear on where you want to go, then let go of what's in the way to make space to improve your business and your life.
The work starts with doing less.
No hiring a team.
No hustling harder.
No selling more.
No strategies borrowed from businesses that look nothing like yours.
Just a short recorded lesson each Friday, a live coaching call every week, a small group of peers beside you, and a coach who's been where you are and found the way out.
You don't need to do more.
You need to make more space for what's most important to you.
Join the waitlist →
What you need to know to plan for the Reset
HOW LONG
Eight weeks
Nine live coaching calls, Thursdays at 11 AM ET.
THE GROUP
15 seat limit
Small on purpose.
THE WORK
Six steps
A short pre-recorded lesson drops on Friday.
YOUR TIME
About three hours a week
Two hours on the lesson and the work, plus the hour on the call.
THE COST
$997
That's the founding price. Full price is $1,997.
THE NEXT GROUP
Enrollment opens Monday, January 4, 2027
We start Thursday, January 14 and finish Thursday, March 11.
What’s actually inside
Six steps + Eight weeks = Space to breathe
STEP 01
Vision
Get clear on where you're going, so you stop making decisions in the dark.
- Learn: why chaos is a symptom of a missing vision, not a personality flaw
- Do: write a simple vision, name your core values, write your why
STEP 02
Money
Get honest about the money moving through your business, so you can pay yourself without guessing.
- Learn: your numbers are just data, and why watching money move in and out is your job
- Do: find out how much your business needs to make to support your life, then find and stop money leaks
STEP 03
Clients
Let go of the clients wearing you down so you have room for the ones that energize you.
- Learn: how the 80/20 rule applies to your client list
- Do: find your best clients, plan how to get more like them, start releasing the rest
STEP 04
Offers
Weed out the offers that aren't working to make room for the ones that are.
- Learn: why more offers is a trap, not a strategy
- Do: find the offers that are most profitable and easiest to grow, and let the rest go
STEP 05
Systems
Get the business out of your head and onto paper, so you stop recreating the wheel every time you sit down.
- Learn: why structure creates freedom instead of taking it away
- Do: spot your most repetitive work and record one simple process
STEP 06
Rhythms
Set the rhythms that catch chaos before it takes hold.
- Learn: why habits beat intentions, and how rhythm keeps chaos from creeping back in
- Do: set one habit to protect your energy and put your quarterly reset on the calendar
Let's make sure this is the right room for you
THIS IS FOR YOU IF
- You know something has to change. You can't keep going like this.
- You're done starting over.
- You want to be a great business owner and truly own your business.
- You're willing to look at your numbers. Not enjoy it. Just look.
- You're solo by choice or circumstance.
- You're ready to trade complexity for a business that supports your life.
THIS ISN'T FOR YOU IF
- You're looking for another marketing program, sales funnel, or quick fix strategy.
- You want someone to do it for you. I'll walk beside you and empower you. I won't do it for you.
- You're after a scale-to-seven-figures, build-a-team playbook. That's a different room, and I can point you there.
- You want a folder of videos to buy now and get to later.
If that's you, no hard feelings. I'd rather you knew now.
Want a reminder?
Enrollment opens Monday, January 4, 2027. Add your name and I'll send you a reminder when doors open, plus an occasional email until then.
By joining the waitlist, you agree to the privacy policy and to receive emails about my products and services. You can unsubscribe at any time.
Meet your coach
Hi, I'm Shel.
35+ Years as a Successful Business Owner
Certified High Performance Coach · Pumpkin Plan Business Growth Strategist ·
Fix This Next Advisor · QuickBooks Online ProAdvisor
I've been the one responsible for everything, with no playbook and no one to call.
I did what the experts said. More offers. More channels. More everything. None of it worked.
I remember the ugly cries behind closed doors, when nothing I knew told me what to do next.