You started your business for freedom ... then chaos took over.
Chaos to CEO:
The Reset
PRIVATE SESSIONS
Eight weeks, a one-hour coaching session each week, just you and me, working through the six steps of the Reset.
Clear out the busywork, the clients who drain you and the offers that aren't working, so you can take back your time, your money and your life.
We work through it together.
BY APPLICATION · LIMITED AVAILABILITY
Apply now →
PRIVATE SESSIONS
$4,997
What you really want
(and haven't been getting)
Time Freedom
To have a Saturday that's actually all yours. A business that fits into your life, not a life you squeeze into the leftovers from the business.
Financial Freedom
To pay yourself more than you'd make working for someone else. A paycheck that actually shows up, and no more juggling which bills get paid.
Freedom of Choice
To be the one who decides. Work when you want to work, take a day off without asking permission, and never again do something that feels wrong because someone said so.
I get it ...
Post consistently. Niche down. Build the funnel. You did all of it, then waited for the phone to ring.
When the clients didn't come and the money didn't either, you said yes to whoever showed up. The one who haggles. The one whose name pops up and you let it ring ... on purpose.
Then you bought the course. The tool. The thing that was finally going to work.
And there's a new offer to launch, a webinar you never finished, and a subscription leaving your account every month for something you logged into twice.
Every one of those fixes took money out of your bank account and added something to your plate. Not one of them took anything off.
And some mornings you catch yourself resenting a business you were so excited to start.
That's how chaos creeps in ... one “good” decision at a time.
So now, your day belongs to whatever's on fire...
The client who calls you all the time “to pick your brain” and haggles over price sends you three more just like her, not the clients you love working with who value your best work.
The time-consuming, soul-sucking work you took to pay a past due bill, not the work you love.
Yeah, the money's coming in but it's going out even faster and you're putting your savings into this business instead of collecting a paycheck.
I get it. Chaos took over my life too.
Then I found the way out.
What if, in just 8 weeks, you could...
Close the laptop at a decent hour and eat dinner with people you care about. Not takeout in the car. Not half there. Fully present.
Pay yourself. Every month, from a number you set on purpose, instead of whatever's left at the end.
Say no to the client who drains you. Drop the offer that never worked. Saying no gets easier once you know where you're going.
Say yes to what you actually want. The work that lights you up. The clients who value it. The life and freedom you started your business for.
So how do you get there?
Chaos to CEO:
The Reset
The business maintenance nobody talks about.
It's simple. Get clear on where you want to go, then let go of what's in the way to make space to improve your business and your life.
The work starts with doing less.
No hiring a team.
No hustling harder.
No selling more.
No strategies borrowed from businesses that look nothing like yours.
Just a short lesson each week, a private coaching call every week, and a guide who's been where you are and found the way out.
You don't need to do more.
You need to make more space for what's most important to you.
I'm ready to reset →
Just you and me
The Reset is my 8-week program for ambitious women who run their business alone. Most women go through it in a small group. That room works like this: you do the work, and I coach you through it.
Private sessions are the other way through. Same six steps, same pace. The difference is the room. Every call is just you and me, working on your business and nothing else.
You're not waiting your turn, and you're not translating someone else's answer into your situation. When something's tangled, we work through it together, right on the call.
It's for you if you're past the survival stage, the business makes money, you run it alone, and you're ready to do the work.
Here's what you'll walk away with...
What’s actually inside
Six steps + Eight weeks = Space to breathe
The same steps as the group. This time it's just you and me.
HOW IT RUNS
- A private welcome call before week one, so we start on your business, not logistics.
- Eight weekly private coaching calls, one hour each, just you and me. Nine calls in all.
- Six short recorded lessons, one for each step, so call time goes to your business.
- My eyes on your work when you need help between calls.
- Same pace as the group. One step at a time, one week at a time.
STEP 01
Vision
Get clear on where you're going, so you stop making decisions in the dark.
- Learn: why chaos is a symptom of a missing vision, not a personality flaw
- Do: write a simple vision, name your core values, write your why
STEP 02
Money
Get honest about the money moving through your business, so you can pay yourself without guessing.
- Learn: your numbers are just data, and why watching money move in and out is your job
- Do: find out how much your business needs to make to support your life, then find and stop money leaks
STEP 03
Clients
Let go of the clients wearing you down so you have room for the ones that energize you.
- Learn: how the 80/20 rule applies to your client list
- Do: find your best clients, plan how to get more like them, start releasing the rest
STEP 04
Offers
Weed out the offers that aren't working to make room for the ones that are.
- Learn: why more offers is a trap, not a strategy
- Do: find the offers that are most profitable and easiest to grow, and let the rest go
STEP 05
Systems
Get the business out of your head and onto paper, so you stop recreating the wheel every time you sit down.
- Learn: why structure creates freedom instead of taking it away
- Do: spot your most repetitive work and record one simple process
STEP 06
Rhythms
Set the rhythms that catch chaos before it takes hold.
- Learn: why habits beat intentions, and how rhythm keeps chaos from creeping back in
- Do: set one habit to protect your energy and put your quarterly reset on the calendar
Meet your guide
Hi, I'm Shel.
35+ Years as a Successful Business Owner
Certified High Performance Coach · Pumpkin Plan Business Growth Strategist ·
Fix This Next Advisor · QuickBooks Online ProAdvisor
I learned to run complex businesses the hard way. When my dad got cancer, I stepped in to help with the family business: a 7-figure John Deere dealership with 30 employees. When he died, I took over. Not long after, my husband and I bought it... after the bank decided my 90-year-old great-grandma Ruth, who'd stood behind every loan for 70 years, was too old to lend to.
After we sold that business in 2010, I started coaching and consulting, and I built a grass-fed beef farm selling direct-to-consumer. On the farm, I did what all the experts told me to do... more products, more markets, more everything. I ended up at seven farmers markets a week, six figures, no life and no profit.
What turned it around wasn't doing more. It was doing less.
That's the Reset: the map I lived and the methods that are proven... Pumpkin Plan, Fix This Next, High Performance Coaching, learned from the people who wrote the books. In the private sessions you get the map, and you get me... my full attention on your business, every week.
The long version of my story is on my About page.
Apply now →Let's be real ...
You've spent so much time, money, and energy hoping that the next tool, strategy or course will be the answer, so the life and freedom you want will finally show up.
Money on subscriptions you don't use and courses you bought and never finished.
Precious time you can never get back on busywork that gets you nowhere.
Time creating lead generators that bring in the wrong fit clients.
Building offers that suck your energy and get you known for everything except the work you're best at.
All the doing “more” that means you miss the important moments ... like dinner with the people you love, watching your kids grow up, or visiting that family member who may not be here tomorrow.
Here's what nobody tells you: adding more to chaos and clutter is the hard way to grow a business. Before the next launch, the next offer, the next big push ... the mess has to get cleaned up first.
This is not that ...
This is about putting your life first and making space for time freedom, financial freedom, and freedom of choice to grow.
It's about YOU deciding where you want YOUR life to go, and how your business will support it.
It's about doing less, not more ... not by delegating, but by being intentional about the clients and offers that really get you where you want to go and letting the rest go.
It's about putting boundaries in place that make saying “no” easier ... because every “no” makes room for the things most important to you.
And ... you're not doing it alone. A private call every week with a woman who's been in the mess (more than once) over her 35+ years as a business owner. We work through it together.
Is this right for you?
PRIVATE SESSIONS ARE FOR YOU IF
- You're past the survival stage. The business makes money.
- You run it alone, by choice or circumstance.
- You can make time for a weekly call and the work between calls.
- You're willing to look at your numbers. Not enjoy it. Just look.
- You want my full attention on your business, not a seat in a group.
A FEW HONEST THINGS FIRST
- These sessions are by application. Meeting this list doesn't guarantee a seat.
- I take private clients only when I have the space to give them my full attention. That's never more than two at a time.
- There's no pitch on the fit call. We figure out if this is right, and if it isn't, I'll tell you.
- If the group is the better fit for you, I'll say so and point you there.
You're already paying for the chaos...
Every month you stay stuck, it comes out of your pocket (and your life).
Want to work through it together?
Here's how it works.
Answer the questions on the application. If it looks like we're a good fit and I have space, I'll send you a link to schedule a call, and we'll talk through the details and start dates together.
No pressure on that call. Just clarity, for both of us.
Apply now →