Hi, I’m Shel 🙋‍♀️

I’m not just a coach. I’m a business owner with 35+ years of real-world experience in the trenches.

My journey started with small biz side-gigs and a degree in accounting—but I quickly learned that numbers were just the starting point. I cut my teeth systematizing and turning my husband’s struggling plumbing company into a thriving operation.

Then, everything changed. After my dad—the CEO—passed away from cancer at just 55, I stepped up to lead—and eventually bought—my family’s 7-figure John Deere dealership and school bus operation from my great-grandmother.

I found myself responsible for 30 grieving employees and a complex business I had to learn on the fly.

I know what it’s like to be in the thick of it—feeling stuck, overwhelmed, and questioning if you’re doing the right thing. I’ve lived through the chaos, the sleepless nights, and the heavy pressure of being the one responsible for everything—and everyone.

But here’s what I learned the hard way: Chaos isn’t a sign of failure—it’s a sign of misalignment.

You can run a business that feels calm, aligned, and highly profitable—without sacrificing your life in the process.

That’s why I created the Business Reset Workshop & Chaos to CEO.

I’m combining my financial background and decades of CEO experience with proven frameworks to help you ditch the chaos, get clear on your vision, and finally lead with confidence.