Why You Can Trust Me
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I've spent 35+ years building, stabilizing, and growing businessesânot as a coach, but as a CEO in the trenches.
My dad ran my great-grandmother's businessâa 7-figure tractor dealership and school bus operation she'd built over seventy years. When he died unexpectedly at 55, I stepped up for her. I was an accountant running my husband's plumbing and excavating company, so she trusted me to protect what she'd built.
Suddenly I was leading a business I didn't know, with 30 grieving employees looking to me for answers I didn't have. I had to figure out government contracts and massive loans while protecting her legacy and the income she depended onâall while navigating my own grief.
I bought that business from her and ran it for 15 years through 9/11, the 2008 recession, and countless sleepless nights wondering if I'd made the right call. I made payroll. I made the hard decisions. And yeah, I had plenty of moments crying in the corner wondering if I was cut out for this.
When the right buyer came alongâsomeone who would honor that legacyâI sold it and bought a farm. I started a grass-fed beef business that exploded during COVID. I thought I was building freedom, but instead I created a beast that nearly consumed my life. I was drowning. Ready to burn it all down.
That's when I realized: the chaos wasn't because I was failing. It was because I was out of alignment.
I used the same frameworks I now teach to transform that farm into something that runs in about an hour a day. That's the proof this works.
I have the certifications (QuickBooks ProAdvisor, Pumpkin Plan Business Growth Strategist, Fix This Next Advisor, High-Performance Coach), but what matters more is this: I've actually run businesses for decades, not just coached them.
I know what it's like to doubt yourself. To feel overwhelmed. To wonder if you're cut out for this.
And I know the way throughâbecause I've walked it. Ugly cries and all.